British Universities Film & Video Council

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Casting Tape

Alternative title
Drama on 4 in Association with 3008 Peugeot
Synopsis
In a campaign to promote its new 3008 Crossover car, Peugeot-sponsored TV advertisement series ‘Casting Tape’ is based on the concept of a director conducting a casting session for Peugeot. In this clip, shown in two parts, the interviewee is asked to speak Shakespeare’s Hamlet backwards. When, in the second part of the clip, he is shown struggling with this task, the off-screen voice of the director adds: "This is for a Norwegian production".
Language
English
Country
Great Britain
Medium
Television
Transmission details
2009 (Channel: Channel Four)

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Hamlet
Keywords
Shakespeare, William (1564-1616); Casting (roles)

Notes

History
Peugot’s idents were first shown on 30 September 2009 and ran across drama programming on UK’s Channel 4, E4, More4 and 4oD for a year.

Sponsor

Name

Peugeot

Record Stats

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