British Universities Film & Video Council

moving image and sound, knowledge and access

Romeo and Juliet

Synopsis
US live anthology drama series. Romeo and Juliet directed by Richard Dunlap with Susan Strasberg as Juliet and Liam Sullivan as Romeo.
Series
Kraft Television Theatre
Language
English
Country
United States
Medium
Television
Transmission details
9 Jun 1954 at 21:00 (Channel: NBC)
Duration
60 mins

Credits

Director
Richard Dunlap
Cast
Liam SullivanRomeo
Susan StrasbourgJuliet
Felix DeebankMercutio
Noel LeslieFriar Laurence
Carroll McComasNurse
Eric SinclairBenvolio
Jack LiveseyCapulet
Madeleine CliveLady Capulet
Marc BreauxTybalt

Additional Details

Production type
Television and Radio Drama
Plays
Romeo and Juliet
Subjects
Drama
Keywords
Shakespeare, William (1564-1616)

Notes

Notes
The production was described by Variety thus: "a juve flirtation in an icecream parlor".
General
`Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft’s overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle class, suburban, family values. Kraft Television Theatre featured quietly paced, intimate dramas; as one Kraft representative put it, the show was be a "respectful guest in America’s living rooms
... Each program had, on average, a pair of two minute breaks, at which time cameras focused on a pair of feminine hands as they demonstrated the preparation of various dishes as announcer Ed Herlihy relayed the recipe to the viewer.'. Michael Mashon - Museum of Broadcast Communications website series entry.
History
Season 7, episode 41

Production Company

Name

J. Walter Thompson

Sponsor

Name

Kraft

Archive

Name

Library of Congress, Motion Picture, Broadcasting & Recorded Sound Division

Web
http://catalog.loc.gov/ External site opens in new window
Phone
(20) 707-8572
Fax
(20) 707-237’1
Address
Motion Picture & Television Reading Room
James Madison Building, LM 336
101 Independence Avenue, SE
Washington, D.C.
20540-4690
United States

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