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Looks at the management and information technology aspects of improving corporate efficiency and examines two software packages that are supporting new more efficient business processes: Compaq is...
Discusses how open systems strategies help the US Department of Defence with IT needs and features senior managers in five different industry sectors - banking (NatWest), engineering (Koenig & Bauer),...
Shows how established companies are improving the way they operate by using clinet-server computing systems, with case studies from BP Oil, France Telecom, Lufthansa airlines and the Nationwide Building...
1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...
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