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Part of a series promoting an inclusive approach for long-term business competitiveness. This programme examines how long-term relationships throughout the supply chain can produce dramatic reductions in...
The breakdown of trading barriers within Europe is both a threat and a great opportunity to companies in the European marketplace. Increased competition resulting from the breakdown of trading barriers...
Support video for course B656, in three sections: 1) Data and Decisions: looks at the value and use of different kinds of marketing research with the UK Royal Mail; 2) Whipped into Action: examines...
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