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Clips from the television comedy series ARE YOU BEING SERVED? to use as ice-breakers, discussion starters or openings for training exercises.
1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...
Shows how to handle a potential customer. A range of interpersonal skills are demonstrated including: greeting, using customers’ names, building rapport, closing, using eye contact, asking questions,...
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