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Looks at four British companies that have successfully placed information technology at the heart of their strategic thinking: Boots, Direct Line, ICL and John Laing. Topics include the integration of...
David Shorrock of IBM explains how a ‘strategic application search’ approach to information technology works. A series of workshops is designed to get the company to focus on the competitive force...
A guide to information technology and its use in the office. Specific applications such as electronic mail and the executive work station are assessed and explained. The marketing hype which often obscures...
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