Learning on ScreenUK audience attitudes towards broadcast media, 2016
- Title
- UK audience attitudes towards broadcast media, 2016
- Date
- 21 Apr 2016
- PDF Document
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- Publisher
- Ofcom
- Category
- Surveys and Reports
- Subject
- Internet
- Inactive
- No
- Description
- This report explores UK adults’ attitudes and opinions towards television and radio broadcasting, and related areas such as programme standards, advertising and regulation. Among the key findings are that UK adults’ opinion of the quality of television programmes has remained unchanged since 2014, with half of viewers (50%) feeling that the quality of programming has stayed the same, although nearly a third of adults (30%) feel that programme quality had worsened – again unchanged since 2014. The main reasons cited were more repeats (65%), lack of variety (38%), overall lack of quality (32%) and too many reality shows (28%)
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