British Universities Film & Video Council

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Adults’ media use and attitudes report 2016

Title
Adults’ media use and attitudes report 2016
Date
21 Apr 2016
PDF Document
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Publisher
Ofcom
Category
Surveys and Reports
Subject
Media literacy; Internet
Inactive
No
Description
Ofcom’s 2016 report provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers TV, radio, mobile, games, and the internet, with a particular focus on the latter. The report focuses on the current wave of research which was conducted in autumn 2015 and any key changes compared to 2014.
Key findings include a 10% rise in the proportion of adults who only use smartphones or tablets to go online, rather than a PC or laptop, indicating that these devices are not just supplementing PCs and laptops, but are starting to replace them.

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