Learning on ScreenProtecting Audiences in an Online World
- Publisher
- Ofcom
- Category
- Surveys and Reports
- Subject
- Broadcasting; Television; Children; Internet
- Inactive
- No
- Description
- Based on research carried out by Kantar Media, this report looks at how audiences view protections for audiovisual content, as delivered on various platforms and devices. The findings of the report are based on a series of workshops with consumers drawn from a wide demographic spread and representing different levels of technological awareness. Most participants said that regulation of broadcast TV and content available via TV sets was most important, particularly for young and vulnerable people. There was also a broad understanding that the online world is less regulated than broadcast television. Among the protection options discussed were The protection and assurance options discussed included standards, content information signposts and access control tools.
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