BBC Television Services Review: Quantitative audience research assessing BBC One, BBC Two and BBC Four’s delivery of the BBC’s Public Purposes

Title
BBC Television Services Review: Quantitative audience research assessing BBC One, BBC Two and BBC Four’s delivery of the BBC’s Public Purposes
Date
1 Nov 2010
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Publisher
BBC Trust
Category
Service Reviews
Subject
Audience / User Research; BBC; Broadcasting
Inactive
No
Description
This report was prepared for the BBC Trust by Kantar Media. BBC Trust began a review of four of the BBC’s services in 2009: BBC One, BBC Two, BBC Four and the BBC Red Button service. The Service Review includes a public consultation and audience research which both contribute to the BBC Trust’s assessment. Kantar Media were commissioned to undertake the audience research element, setting out to assess the extent to which the BBC television services and the BBC Red Button service are meeting the objectives set out for them in their Service Licences. The research consisted of a mixture of face-to-face and online interviews, with questions which aimed to find out overall perceptions of each service’s performance; whether BBC One, BBC Two and BBC Four are delivering the BBC’s Public Purposes as set out in their Service Licences; identify priorities that are driving overall approval of BBC One, BBC Two and BBC Four and to understand audience perceptions of how BBC One, BBC Two and BBC Four compare to their competitors.

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