BBC Online and BBC Red Button Service Review: Final Report of Qualitative & Quantitative Research May 2013

Title
BBC Online and BBC Red Button Service Review: Final Report of Qualitative & Quantitative Research May 2013
Date
1 May 2013
Link
http://www.bbc.co.uk/bbctrust/our_work/audiences/internet_on_demand.html
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Category
Service Reviews
Subject
Audience / User Research; BBC; New Technology; News; Consumers
Inactive
No
Description
This review of BBC Online and BBC Red Button services was carried out on behalf of the BBC Trust by Sparkler consultants and aims to assess the contribution made by these services to carrying out the BBC’s public purposes and explore audience perceptions of the quality and distinctiveness of these services.

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