British Universities Film & Video Council

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Media Literacy Audit: Report on UK Children’s Media Literacy

Title
Media Literacy Audit: Report on UK Children’s Media Literacy
Date
16 May 2008
PDF Document
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Publisher
Ofcom
Category
Surveys and Reports
Subject
New Technology; Media literacy; Internet
Inactive
No
Description
Under Section 11 of the Communications Act 2003, Ofcom is required to promote media literacy. The report is structured according to three elements. ‘Access’ includes take-up of media devices, volume and breadth of use. Understand includes interest and competence in using the features available on each platform, extent and levels of concern, trust in television and online content and use of television and internet security controls. Create includes people’s confidence in engaging with creative content and their interest in carrying out creative tasks, most notably using social networking sites.

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