Learning on ScreenDigital Participation: 2010 Metrics Bulletin
- Title
- Digital Participation: 2010 Metrics Bulletin
- Date
- 29 Jul 2010
- Link
- https://www.ofcom.org.uk/__data/assets/pdf_file/0018/53514/research07oct2013.pdf
- PDF Document
- Download document
- Publisher
- Ofcom
- Category
- Surveys and Reports
- Subject
- New Technology; Internet
- Inactive
- No
- Description
- The 2010 Digital Participation Metrics Bulletin provides a range of measures about digital participation. Designed as a useful reference document for stakeholders, it follows the Digital Britain Report framework of reach, breadth and depth as its primary categories. The metrics include: reach - in terms of age of users; breadth - how many different activities people use the internet for; depth, which covers social networking, installing security features and awareness of the accuracy of search engine results; social and economic impact and appetite (to what extent do non-users wish to become users).
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