Learning on ScreenEthnic Minority Groups and Communication Services: An Ofcom Special Report
- Title
- Ethnic Minority Groups and Communication Services: An Ofcom Special Report
- Date
- 20 Aug 2013
- Link
- http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/ethnic-minority-groups-comms/?utm_source=updates&utm_medium=email&utm_campaign=ethnic-min-groups-research
- PDF Document
- Download document
- Publisher
- Ofcom
- Category
- Surveys and Reports
- Subject
- New Technology; Ethnic Minorities
- Inactive
- No
- Description
- This Ofcom report finds that consumers from ethnic minority groups are among the keenest in Britain when it comes to embracing the latest technology, finding that not only do people from ethnic minority groups say they love gadgets more than the British population as a whole (37% compared with 30%), but that they are also more likely to say it is important that their homes are equipped with the latest technology (32% compared to 20%). This rises to almost a half (47%) of those in the ‘Asian Indian’ group. Ethnic minority groups are also more likely to have home broadband and a mobile phone, although they are less likely to watch TV and listen to the radio, compared to the British population as a whole.
Ofcom’s research, which supports its duty to have regard to the different ethnic communities within the UK, gives an overview of use of and attitudes towards communications services among ethnic minority groups in Britain. It compares the largest ethnic groups: ‘Asian Pakistani’, ‘Asian Indian’, ‘Asian Bangladeshi’, ‘Black Caribbean’, ‘Black African’, ‘Mixed Ethnic Groups’ and ‘Other White’ with Ethnic Minority Groups combined and the British population as a whole.
Record Stats
This record has been viewed 535 times.
