Learning on ScreenBBC Editorial Guidelines - Guidance on Sponsorship of BBC On-air Events
- Title
- BBC Editorial Guidelines - Guidance on Sponsorship of BBC On-air Events
- Date
- 15 Sep 2009
- Link
- http://www.bbc.co.uk/editorialguidelines/guidance/on-air-events-sponsorship
- Publisher
- BBC Trust
- Category
- Policy Documents
- Subject
- BBC; Sponsorship
- Inactive
- No
- Description
- In July 2008, the BBC Executive announced that it would take no further commercial sponsorship. This is confirmed within a revised Sponsorship Policy for BBC on-air events, published by the BBC after a public consultation by the Trust. The Trust asked for changes to be made to the BBC’s sponsorship guidance for BBC on-air events after the Trust upheld editorial and fair trading appeals about SPORTS PERSONALITY OF THE YEAR 2007. The new policy forbids commercial sponsorship and the associated guidance provides greater clarity for programme makers when considering accepting sponsorship funding for BBC on-air events.
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