British Universities Film & Video Council

moving image and sound, knowledge and access

THE HISTORY OF ADVERTISING TRUST ARCHIVE


Description
The History of Advertising Trust (HAT) is a registered charity (No. 276194) founded in 1976 to collect, preserve and protect the heritage of the UK advertising industry and to make it accessible for research and study. Its archive embraces all forms of UK brand communication including media (both old and new), direct marketing, public relations and retail marketing. HAT’s mission is to promote learning and creative excellence by preserving and celebrating the advertising heritage of the UK.

HAT is the home of the UK industry’s professional and institutional archives e.g. the Advertising Association (AA), the Institute of Practitioners in Advertising (IPA), the Chartered Institute of Public Relations (CIPR) and the Incorporated Society of British Advertisers (ISBA). The archives of leading advertising agencies, clubs, associations and other related organisations are also represented.

HAT Archive provides a vast and unique research resource. The collections consist of every kind of advertising and public relations material, including original artwork, posters, point of sale promotions, brochures, proofs, press and magazine cuttings, complete consumer magazines, direct mail, photographs, transparencies, audio and video tapes, TV and cinema commercials and campaign research. It also holds advertising statistics, market research and trends, industry journals and a specialist library of over 5,000 books.
Artefact description
The HAT Archive contains over 250,000 TV and cinema commercials, 1930s-2016 on video tape and in digital format. Special collections include: British Arrows Awards 1977-present. Design & Art Direction (D&AD) 1980s - 1990s. The BBC "Washes Whiter" TV Commercial research collection 1955-1989. The Don White Collection (Cinema and TV) 1950s-1990s. Lintas Worldwide 1970s-1990s. The H J Heinz Company Ltd. Marketing Archive. The Vimto Archive. The Hovis Archive and The Butlin’s Archive. Other special collections held on film format (not TV Commercials): The H J Heinz Company Ltd film collection and the Visit Britain Collection 1940s-1990s.
Website
http://www.hatads.org.uk
Keywords
Advertising films; TV commercials
Access
Opening Hours: Monday - Friday 9.00am - 5.00pm Research visits to be arranged by advanced appointments (at least one week’s notice). Please write to enquiries@hatads.org.uk initially giving details of research requirements and potential dates. Please see web site http://www.hatads.org.uk under LEARNING menu for study visits. Price list available here: http://www.hatads.org.uk/documents/2016_price_list_1_3_JS_edit.pdf. Staff are available to assist.
Facilities
Viewing on premises and online at www.hatads.org.uk
Charges
Free to visit for ‘non-profit’, educational and personal research. Charges may apply for commercial research.
Charges apply for tape transfers, digital scanning, photocopying and reproduction fees etc. A camera license is available to purchase in the search room for £10 per day. 
Copyright
Copyright not held. Client is required to clear copyright. Copyright advice available. Copyright adviser: Archive Collections Manager.

Moving Image, Audio and Related Documentation Holdings

Video/Film
Video: Several thousand TV commercials (UK only) from 1955 onwards. Advertising.
Video components: VHS Video, hi-band U-Matic, lo-band U-Matic, Beta/Beta-SP, 1 inch film reels.

Artefact and Related Documentation Holdings

Animation
Animation artwork and cells; Animation artwork and cels
Documents
Advertising agency client correspondence files; advertising proofs; market research, advertising strategy documents etc.; Contracts; Catalogues; Correspondence; Diaries, unpublished memoirs etc; Equipment manuals; Sheet music; Scripts and treatments; Storyboards; Personal papers; Posters and promotional artwork; Photographs; Promotional literature; Other production documentation; Ephemera; Contracts; Catalogues; Correspondence; Diaries, unpublished memoirs etc; Equipment manuals; Sheet music; Scripts and treatments; Storyboards; Personal papers; Posters and promotional artwork; Photographs; Promotional literature; Other production documentation; Ephemera
Installations
Art works; Holograms
Projection & Viewing
Collection of 44 cinema advertising lantern slides 1930s-1950s (The Mo Drake Collection, HAT 21/283) Camerascope 3D viewer with 8 photographic images (HAT 21/282); Slides; Other viewers; Slides; Other viewers
Sound
TV Commercial jingles: 1. The Cliff Adams Archive 2. The Johnny Johnston Archive; Music; Music

Catalogues

Computerised database
HAT’s web site http://www.hatads.org.uk provides descriptions of its collections and their formats under the CATALOGUE menu. An online catalogue available with audio-visual content.
Printed catalogue
Selected catalogues available on request. Some in preparation.

Additional Information

Notes
Video collection currently being recatalogued for inclusion in electronic database
Other information
Brochure, annual report, various publications.
Conservation policy
The Archive aims to provide preservation/conservation to highest standards (PD5454:2012).
Artefact notes
International Standard for Archival Description, ISAD (G)

Main Contact

Name
Alistair Moir
Job title
Archive Collections Manager
Telephone
01508 548623
Email
enquiries@hatads.org.uk
Address
HAT House
12 Raveningham Centre
Raveningham
Norwich
NR14 6NU

Record Stats

This record has been viewed 6012 times.