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  1. Marketing Mix at Haagen Dazs (2002)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 min), £120.00 +VAT +p&p

    In 1990 the US company Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. This video explores how Haagen-Dazs made themselves the market...

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