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  1. History of Advertising, The (5 Parts) (1982 Multimedia, Video)

    Subject
    Media studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 5 x 50 min. Also available as a tape-slide presentation.

    1: Shows some of the earliest forms of advertising show merchants and craftsmen displayed signs/symbols to sell their wares to London’s largely illiterate population. 2: Looks at the bold, brash...

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  2. Marketing Today (6 Parts) (1985 Video)

    Director
    Tristan Allsop
    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 6 x 30 min., 1998 hire: £195.00 (+VAT +p&p) 1998 sale: £995.00 (+VAT +p&p) set

    1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...

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