British Universities Film & Video Council

moving image and sound, knowledge and access

Barbara Cartland was inspiration for back to basics campaign

Title
Barbara Cartland was inspiration for back to basics campaign
Genre
Interview
TX Date
24 Jan 1994
Year of production
1994
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Duration
00:00:13
Description
Writer Dame Barbara Cartland talks about being the inspiration for Prime Minister John Major’s Back to Basics campaign. Its claimed words she said at a lunch she had shortly before the Conservative Party conference with Major and his wife put the ideas in his head.
Contributors
Barbara Cartland
Keywords
Writers; Conservative Party; Novelists; Moral values; Romance; Policy making; John Major; Moral behaviour

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