British Universities Film & Video Council

moving image and sound, knowledge and access

Art of Villainy

Synopsis
Advertisement. A series of advertisements for the F-type Jaguar coupe designed to show how classic a Jaguar is. In the opening sequence Tom Hiddleston quotes John of Gaunt’s "this sceptred isle" speech from Richard II as he drives away at speed in a Jaguar in an underground car park.
Language
English
Country
Great Britain
Medium
Film
Technical information
Colour / Sound
Year of release
2014
Duration
4 mins

Credits

Director
Mark Jenkinson
Producer
Nicole Southey
Cast
Tom Hiddleston 

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Richard II
Subjects
Media studies
Keywords
Shakespeare, William (1564-1616)

Notes

Notes
https://www.youtube.com/watch?v=fGas3e7p_(Accessed 3/2016)
General
Part of Jaguar’s ‘How Alive Are You?' campaign’. The Advertising Standards Authority ruled that the YouTube advert breached its guidelines because it encouraged unsafe driving and was therefore socially irresponsible. The advertising agency is TAG, UK. Creative directors: Matt Page, Piggy Lines.

Production Company

Name

Rouge Films

Sponsor

Name

Jaguar

Record Stats

This record has been viewed 392 times.