British Universities Film & Video Council

moving image and sound, knowledge and access

Seattle Mariners: The Hidden Shakespeare Trick

Synopsis
A television commercial for the Seattle Mariners in their ‘Ain’t Baseball Great’ campaign. A Red Sox runner leads off second base. Mariner shortstop Alex Rodriguez sidles over and pulls a volume of Shakespeare from his pocket. "Hey, have you ever read The Merchant of Venice?". He begins to read "The quality of mercy is not strained/It droppeth as the gentle rain from heaven/Upon that place beneath". As the runner looks dreamily to heaven and murmurs "That’s pretty", the pitcher (Jamie Moyer) wheels around and fires a pick-off throw to Rodriquez who applies the tag. Cut to the Mariners dugout, where the coach, John McLaren, nods in approval. "The hidden Shakespeare trick" he says, to which another coach responds "Works every time".
Language
English
Country
United States
Medium
Video
Technical information
Colour / Sound
Year of release
1999

Credits

Producer
Lonnie Weiss
Cast
Alex Rodriguez 

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Merchant of Venice, The
Keywords
Shakespeare, William (1564-1616); sport; Baseball

Notes

Notes
The commercial may be viewed at: http://vimeo.com/9335949 (accessed 11/2010).

Production Company

Name

Copacino

Sponsor

Name

Seattle Mariners

Record Stats

This record has been viewed 495 times.