Lotto: King Lear- Scene Stealer

Synopsis

An advertisement for the National Lottery. Lear speaks over Cordelia’s dead body (V iii l3450-3, ` A Plague upon you...Cordelia) and then another character runs on shouting that he has won the lottery - this is enough to rouse Cordelia from the dead as she opens an eye to see what’s going on. Filmed at the Lyric, Hammersmith.

Language

English

Country

Great Britain

Medium

Television

Technical information

Colour / Sound

Year of release

2008

Credits

Cast

Malcolm Rennie

Lear

Additional Details

Theatre

Lyric, Hammersmith

Production type

Advertising/Trailers/Promos

Plays

King Lear

Subjects

Media studies

Keywords

Shakespeare, William (1564-1616)

Notes

General

The creative agency is Abbott Mead Vickers BBDO Ltd. Other advertisements with Rennie as Lear, only slightly different from the one described, were also shown.

History

The advertisement was first screened May 2008. It may be viewed on www.visit4info.com (accessed 5/2008).

Online Availability

Online URL

http://www.visit4info.com/advert/Lotto-King-Lear-Scene-Stealer-National-Lottery/59176

Sponsor

Name

National Lottery