Hamlet: Carling Black Label Advertisement

Synopsis

Television advertisement for Carling Black Label lager. Hamlet, in Elizabethan dress, and holding Yorick’s skull on stage recites ‘Alas, poor Yorick/I knew him’. He drops the skull to gasps from the audience. Hamlet then plays keepie uppie with the skull, kicking it first from one foot to another, then heading the ball to audience appreciation. Another actor enters and says ‘My noble lord Hamlet, over ‘ere son, on the ‘ead’. He heads the skull which knocks Hamlet over and the skull flies into the audience balcony. Yorick’s skull gives, drunkenly, the slogan ‘I bet he drinks Carling Black Label’. A bust of Shakespeare is seen next to a can of lager.

Language

English

Country

Great Britain

Medium

Television

Technical information

Colour / Sound

Year of release

1989

Duration

0:30

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Hamlet

Subjects

Drama

Keywords

football; Shakespeare, William (1564-1616); sport

Notes

Notes

The advertisement could be accessed free from the Museum of Broadcasting website but streaming of all digitised material was curtailed in February 2008.

Sponsor

Name

Carling Breweries

Archive

Name

Museum of Broadcast Communications (MBC)

Email

archives@museumtv

Web

http://www.museum.tv External site opens in new window

Phone

312-245-8200

Fax

312-245-8207

Address

400 North Street
Suite 240
Chicago
IL 60610
USA