British Universities Film & Video Council

moving image and sound, knowledge and access

Hamlet: Carling Black Label Advertisement

Synopsis
Television advertisement for Carling Black Label lager. Hamlet, in Elizabethan dress, and holding Yorick’s skull on stage recites ‘Alas, poor Yorick/I knew him’. He drops the skull to gasps from the audience. Hamlet then plays keepie uppie with the skull, kicking it first from one foot to another, then heading the ball to audience appreciation. Another actor enters and says ‘My noble lord Hamlet, over ‘ere son, on the ‘ead’. He heads the skull which knocks Hamlet over and the skull flies into the audience balcony. Yorick’s skull gives, drunkenly, the slogan ‘I bet he drinks Carling Black Label’. A bust of Shakespeare is seen next to a can of lager.
Language
English
Country
Great Britain
Medium
Television
Technical information
Colour / Sound
Year of release
1989
Duration
0:30

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Hamlet
Subjects
Drama
Keywords
football; Shakespeare, William (1564-1616); sport

Notes

Notes
The advertisement could be accessed free from the Museum of Broadcasting website but streaming of all digitised material was curtailed in February 2008.

Sponsor

Name

Carling Breweries

Archive

Name

Museum of Broadcast Communications (MBC)

Email
archives@museumtv
Web
http://www.museum.tv External site opens in new window
Phone
312-245-8200
Fax
312-245-8207
Address
400 North Street
Suite 240
Chicago
IL 60610
USA

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