Nextel: Romeo and Juliet

Synopsis

US television advertisement for Nextel Communications’ mobile telephones. The tragedy of Romeo and Juliet played out by an all-white cast in period costume using mobile telephones and contemporary language.

Language

English

Country

United States

Medium

Film

Technical information

Colour / Sound

Year of release

2003

Credits

Director

Joe Pytka

Producer

Ozzie Spenningsby

Art Direction

Simon McQuoid

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Romeo and Juliet

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

The advertisement can be viewed/purchased only by subscribers to AdForum. Also can be viewed at http://adland.tv/content/shakespeares-influence-advertising-aka-you-minion-are-too-saucy. The ad carries the note: ‘Archived for edutorial use’ (accessed 4/2011).

General

The creative director is John Hunt.

Reviews

For a detailed account of the camera shots and dialogue see Burt, Richard ‘U.S. Television’ in Burt, Richard (ed). Shakespeares After Shakespeares: an Encyclopedia of the Bard in Mass Media and Popular Culture. 2 vols. Westport, CT: Greenwood Press, 2006. (p.641, entry 2967).

Production Company

Name

Pytka

Sponsor

Name

Nextel Communications

Distributor (Sale)

Name

AdForum

Web

http://www.adforum.com External site opens in new window