British Universities Film & Video Council

moving image and sound, knowledge and access

McDonalds: Romeo and Juliet

Synopsis
An advertisement introducing McDonalds new LT hamburger by paraphrasing lines from Romeo and Juliet. Star-crossed lovers glance across a crowded room. The announcer explain ‘it’s just not good when those that have been kept apart come together - it’s fantastic’. [Synopsis supplied by the Paley Center for Media].
Language
English
Country
United States
Medium
Film; Television
Technical information
Colour / Sound
Year of release
1986
Duration
30 seconds

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Romeo and Juliet
Keywords
Shakespeare, William (1564-1616)

Notes

Notes
Catalogued at The Paley Center for Media as one of NINE LEO BURNETT SPOTS FOR MCDONALDS.
General
Another McDonald’s advertisement (2002), catalogued separately, employing the balcony scene from Romeo and Juliet to sell its chicken flatbread sandwich, is detailed in Burt, Richard (ed). Shakespeares After Shakespeares: an Encyclopedia of the Bard in Mass Media and Popular Culture. 2 vols. Westport, CT: Greenwood Press, 2006. (p. 640-1, entry 2966).

Sponsor

Name

McDonald’s

Archive

Name

Paley Center for Media

Web
http://www.paleycenter.org/ External site opens in new window
Phone
(212) 621-6600
Address
25 West 52 Street
New York
New York
110019
USA
Notes
Formerly Museum of Television and Radio (MTR). The name changed in 2007.

Record Stats

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