The News Market is a web-based video marketing and delivery platform enabling companies, government and non-profit organizations to distribute video and audio content they have created. Leading motor manufacturers and companies such as IBM, Microsoft, Pfitzer as well as organizations including the International Olympic Committee, Google, Yahoo! and Visit Mexico stream clips on the site. Free registration allows bona fide broadcast and online journalists and bloggers to see free or chargeable content to incorporate into their work. BrandTV enables any organization to create a branded online video channel on their website and to utilize viral tools while retaining control; MarketPlace is an online video exchange for content producers who wish to buy or sell premium video. In April 2008 The News Market site launched the Bejing 2008 Channel offering video clips dedicated to athletes, venues, events and Beijing itself.