Michael Wesch is an American cultural anthropologist, whose area of academic interest revolves around how people use digital media and how new media affects human interaction. In order to explore human uses of digital technology, Wesch formed the Digital Ethnography Working Group with a group of his students at the University of Kansas. At the same time he posted a video The Machine is Us/ing Us on YouTube which advances the idea that digital technology will change everything: the use of hyperlinks and xml will create an interconnected digital world in the image of those who have created it. Wesch’s point is that we need to be aware of this in order to make it happen. His ideas are explored in more depth in An Anthropological Introduction to YouTube. Both videos are also available on this site (and can be downloaded as wmv or Quicktime files) along with other videos, made by Wesch and his students, together with a thought-provoking blog.