AdViews is a collection of thousands of digitised television advertisements created for clients or acquired by the D’Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. It is part of Duke University Library’s digital collections. The collection is browsable by subject, company and title and features commercials for products by well-known global brands, including Kraft, Vicks, Birds Eye, Procter and Gamble, Colgate-Palmolive and General Motors. The collection features a number of expert interviews with academics and archivists, who talk about the digitisation process and how the collection has been used in teaching at Duke University. Former CEO of D’Arcy Masius Benton & Bowles, Roy Bostock speaks about the history of the agency and some of the clients with whom he worked.
The collection is also hosted at the Internet Archives.