This site aims to promote the creation of innovative video content about plant life and make the best of these films accessible and easy to view on a single website. The site began in 2008 as a competition, with funding and support from three plant biology organisations and Penn State University’s Institutes of Energy and the Environment. The films are divided into two broad categories: General videos are intended for a broad audience, while films in the Technical category are for classroom or research use and are aimed at viewers with some academic background in plant sciences. Although the site appears not to have been updated since 2010, most of the videos are still available.