Thinkbox is the marketing body for commercial TV in the UK, in all its forms. The attractive website provides a cornucopia of information on an extremely wide range of topics relating to television viewing habits including articles, statistics, case studies and research on TV effectiveness, new TV technologies and services, and programming information with links to broadcasters’ own sites. They also hold free training workshops and presentations around the country on topics such as the latest research on how our brains process TV and online experiences and what this means for creativity and planning, and the emerging platforms for distribution of TV content and how these are affecting the nature of TV viewing and advertising. Many of these events are streamed as live webcasts and then made available later for viewing on-demand. A separate section of the website provides a gallery of recent television adverts and older classic ones by theme. Most of the content of the website is available on open access, and other areas after free registration.
Its shareholders are Channel 4, Five, GMTV, ITV, Sky Media and Turner Media Innovations Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.