Formerly known as Xtreme Information, the company claims to be the world’s largest archive of international advertising, containing more than 7 million TV, cinema, radio, press, outdoor and Internet banner ads from more than 55 countries. Users can search for specific advertisements or for trends, and searches can be limited by country, when the advertisement was shown, brand, type of product and style of advertisement. All online access is fee-based, but a large range of compilations are available for sale on DVD.