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A case study showing how a business has used good business practice to enhance its competitive edge. Nimtech (north-west England, 45 employees), was set up by private industry to find the right markets for...
A case study showing how a business has used good business practice to enhance its competitive advantage. Spink (Scotland, 18 employees), saw the need to shift from port wholesaler to secondary fish prcessor...
Examines customer focus in organisations, which, as well as being essential for a company’s survival, can also result in increased revenues, extended customer lifecycles, imporved customer satisfaction and...
A study of marketing research, asking how marketing research works in practice, what benefits it offers a business, and how market researchers find out what makes people buy. Looks at how companies gather...
Demonstrates the complexity of international business and the need for flexibility when operating in a new market. Uses as a case study the marketing of St Michael products by Marks and Spencer in Hong Kong....
Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...
If accounting techniques are not based on market information, businesses risk serious damage, argues Professor Malcolm MacDonald of Cranfield University, who charts a history of companies wrecked by an...
Guilford Spectrum Leisure Centre claimed in 1993 to be Britain’s biggest one-stop leisure complex, with an ice rink, bowling alley, leisure pool and fitness gym. This video takes a critical look at the...
After a historical perspective, shows the elements of successful marketing in two toiletries and cosmetic companies, including market research, product planning, design and testing. Outlines the role of...
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