British Universities Film & Video Council

moving image and sound, knowledge and access

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  1. Tourism Businesses in the Lake District (1996 Video)

    Subject
    Business studies; Environmental science
    Distribution
    Sale, Videocassette. Standard formats. col. 30 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at leisure marketing, with a focus on the Lake District, which has been a popular tourist destination for over 200 years. Growing numbers of tourism businesses are appearing that are far removed from...

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  2. Virtual Reality: Current Business Applications (1996 Video)

    Director
    Oliver Johnson
    Producer
    Tim Johnson
    Subject
    Business studies; Information technology
    Distribution
    Sale, Videocassette. Standard formats. col. 25 min., 1997 sale: £60.00 (+VAT inc. p&p)

    Shows commercial applications of virtual reality, with examples from companies involved in engineering, marketing, software and training: Volkswagen - virtual prototypes shorten its design cycle; Thames...

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  3. What is Marketing Research? (1996 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 27 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.

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  4. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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  5. Direct Marketing and the Database (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 22 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at direct marketing, which enables companies to bypass shops and make direct contact with their customers, made possible by the computer. Shows the stages of the process, with educational video...

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  6. Domino (1995 Video)

    Director
    Sherry Moran
    Producer
    Sherry Moran
    Subject
    Business studies
    Distribution
    Sale, Videocassette. VHS. col. 10 min., 1999 sale: £39.50 (+VAT +p&p)

    A case study showing how a business has used good business practice to enhance its competitive edge. Domino (eastern England, 1200 employees), is a world leader in inkjet printers and laser coders. The study...

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  7. Holiday Resort, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 32 min., 1996 sale: £120.00 (+VAT inc. p&p)

    Looks at four Broadstairs businesses and how they market themselves in a declining holiday resort town. Shows the theatre, the museum, the town’s oldest hotel and a restaurant.

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  8. I Am a Tourist! (1995 Video)

    Subject
    Business studies
    Distribution
    Free loan Sale, Videocassette. VHS. col. 26 min., 1997 sale: £11.95 (inclusive)

    A ‘behind-the-scenes’ look at customer care and marketing, showing how English Heritage meets the need of visitors and markets itself in the tourism industry. The video is a case study of Dover Castle,...

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  9. Magazine, The (1995 Video)

    Subject
    Business studies; Media studies
    Distribution
    Sale, Videocassette. Standard formats. col. 34 min., 1997 sale: £120.00 (+VAT +p&p)

    Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.

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  10. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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