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Looks at leisure marketing, with a focus on the Lake District, which has been a popular tourist destination for over 200 years. Growing numbers of tourism businesses are appearing that are far removed from...
Shows commercial applications of virtual reality, with examples from companies involved in engineering, marketing, software and training: Volkswagen - virtual prototypes shorten its design cycle; Thames...
Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.
Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...
Looks at direct marketing, which enables companies to bypass shops and make direct contact with their customers, made possible by the computer. Shows the stages of the process, with educational video...
A case study showing how a business has used good business practice to enhance its competitive edge. Domino (eastern England, 1200 employees), is a world leader in inkjet printers and laser coders. The study...
Looks at four Broadstairs businesses and how they market themselves in a declining holiday resort town. Shows the theatre, the museum, the town’s oldest hotel and a restaurant.
A ‘behind-the-scenes’ look at customer care and marketing, showing how English Heritage meets the need of visitors and markets itself in the tourism industry. The video is a case study of Dover Castle,...
Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.
Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...
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