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Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...
This film features interviews with advertising and media professionals who provide an overview of how to navigate new media marketing techniques in the digital age. The film reviews traditional methods of...
Radio series about the world of work. In this episode author Andrew Dickson examines why Shakespeare is a global brand and big business.
Marketing directors from three theatres participating in Folger’s Theatre Partnership Programme, discuss the challenges of convincing audiences to experience Shakespeare’s least popular plays.
Recording of an illustrated lecture by Professor Peter Holland on the topic of trailers made to promote Shakespeare films and plays, looking at how they are structured and edited. The lecture includes an...
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