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A video-based distance learning course for up to 10 participants that aims to enlarge the understanding of markets and market mechanisms and to explain methods of influencing the marketplace, with emphasis...
Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...
Discusses the process of translating ideas into market products. The theory gives two generalised processes: ‘technology push’ and ‘market pull’. Two case studies demonstrate the theory: Atari...
1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...
Follows three people who have recently set up in business, each of them with relevant technical expertise. While two of them recognise and focus on market opportunities, the third has yet to appreciate where...
Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.
A general introduction to marketing including interviews with marketing executives. Made in the marketing department of Beechams Ltd.
Intended to give students a basic knowledge of marketing with an emphasis on the steps involved in the new product innovation process. Explores the theoretical approach and at each stage compares it with a...
Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a...
Three-part television documentary series on the commercial theatre. Episode two records the efforts of Malachi Bogdanov and his colleagues in Cooperesque Productions to bring Mal Bogdanov’s play Bill...
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