BUFVC Search
Current Search
Previous Searches
An introduction to marketing as it relates to contemporary living and society’s changing needs. Each case study introduces a basic principle or central aspect of marketing, using marketing professionals...
Two slide sets based on the exhibition ‘Vimto: The Story of a Soft Drink’, showing the creative art work used to promote the soft drink Vimto from the 1920s to the 1960s.
The growing pile of junk mail on the doormat reflects a revolution in the world of advertising. American writer Eric Larson followed his junk mail back to its source and uncovered a vast private intelligence...
Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position...
Looks at practical marketing techniques, oulining those created by Alfred J Sloan, President of General Motors in the 1920s, and shows how they are still used by successful companies which constantly update...
A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players,...
Uses Tesco as a case study to demonstrate retail store design and packaging design in a grocery multiple. Features Tesco’s corporate image; considers the various sensory stimuli which influence consumer...
Cornflakes were a new foodstuff created by industrialisation. The programmes traces how the food, first developed as part of a religious health regime, had become ‘the nation’s breakfast’ in America....
Shows how modern corporate innovators apply key creative concepts to show a range of UK products as diverse as eye baths, jet engines and chocolate eggs. Touches on aspects of leadership, corporate culture...
Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.
You are currently searching in Find DVD. Search all the BUFVC's collections for '"marketing"' in All fields.
Learning on Screen