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A general introduction to marketing including interviews with marketing executives. Made in the marketing department of Beechams Ltd.
Intended to give students a basic knowledge of marketing with an emphasis on the steps involved in the new product innovation process. Explores the theoretical approach and at each stage compares it with a...
Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a...
Three-part television documentary series on the commercial theatre. Episode two records the efforts of Malachi Bogdanov and his colleagues in Cooperesque Productions to bring Mal Bogdanov’s play Bill...
Radio series about the world of work. In this episode author Andrew Dickson examines why Shakespeare is a global brand and big business.
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