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Looks at four companies - The Post Office, Sea Containers, Severn Trent and Avis - which have demonstrated the ability to develop new markets and new services and face the challenges of changes in the...
With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...
Examines the decision-making process in business, ith each video containing three case studies, leaving the viewer to consider the outcomes.
Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers,...
Support video for course B800, with five video sequences: 1) Managing Resources for the Market - Controlling Change at Boots: deals with aspects of merchandising, building on an understanding of customer...
Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and...
Professor Albert Angehrn explains how a business can capitalise on the Internet’s capacities for commerce. Mature and successful Internet strategies can provide a new way to do business, launch and market...
Series examining the global success of some brands, the visions of those who control them and why consumers choose to buy them.
Video-based training in management skills relating to competitiveness. Each video contains a humorous dramatisation, a case study, and discussion. The modules can be used both for self-study and within a...
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