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Series examining the image-making process in style-conscious industries. 1: Focuses on three aspects of design innovation - environment, trend and consultancy. Features leading British designers, trend...
An overview of marketing looking at history, the four classic marketing activities - product, promotion, price and place - marketing research, branding, the social and environmental impacts of globalisation,...
A 2-reel set of judges from the annual Clio Awards talking about what makes great advertisments and how they view work when judging at international shows like Clio.
A two-part unit of five programmes which exploits the appeal of box office hits to deliver ingredients for serious media analysis. The first three programmes which form part 1 go behind the scenes of the...
Looks at four companies that own famous brand names - HP Bulmer, Walker’s Shrotbread, Rio Tinto and Northumbrian - and examines what it takes to keep their brands fresh.
Highlights the benefits of electronic commerce for consumers and businesses, using Dell Computers as a case study. Identifies some of the major taxation issues, explores the new rules of business and the...
Looks at four companies - Boxmore Associates, Associated British Ports, Andrews Sykes and David Brown - which have found that, in an age of specialisation, their best interests are served by their ability...
Advises on presentation and marketing of commercial web sites. Looks at content and presentation; how to improve a site’s ranking; how to find out who has visited one’s web site, how they arrived there...
Looks at the differences between marketing a service and marketing a product and examines various factors in service marketing including the impact of information technology. Shows the experience of...
Three video case studies covering businesses of various sizes and focusing on markets and marketing. Market positioning is a critical part of a company’s strategic plan, affecting all aspects of the...
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