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An account of The Battle of Arnhem through the testimonies of the British veterans and Dutch civilians who were there. "Last Words" tells the story of the brutal and heroic battle that took place in...
A 5-minute video in which Ian Clarke, Professor of Strategic Management and Marketing at Lancaster University Management School, describes the findings of research into consumer choice he recently conducted...
It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...
A programme designed for teaching English for business purposes. Looks at market research and the launch of a new product. It begins by looking at how large-scale market research is conducted in the...
A course looking at the changing role of the manager and different management styles. National Opinion Polls (NOP) is one of the UK’s leading market research companies. This programme follows the senior...
Three 8-minute films: 1) AIRPORT: A new wave of hostile nationalism is driving ethnic Germans from Kazakhstan, where they have lived for over 100 years. This film shows German families departing for Germany...
Training for interviewers demonstrating how to develop the skills and techniques for successful interviewing. Features four experienced interviewers at work, demonstrating their various strategies on the...
A visual resource and teaching aid for design students, based on a survey of 600 adults with physical impairments, asking them about their lifestyle, aspirations and attitudes towards their disabilities. The...
A compilation of four 20-minute programmes examining key issues relating to the introduction of the Europeam single currency - the euro - on 1 January 1999: 1) Introduction: Amanda Aldridge of KPMG explains...
Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.
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