Sexual Stereotypes in the Media

Synopsis: Examines how sexual stereotypes are constantly being redefined and reinforced on TV, in the movies, in magazines on the Web, and in video games. - It looks at: · How categorizing others into male and female helps organize our reality but when these stereotypes are used to make assumptions about a person’s character and value, they become gender bias or outright sexism; · Some of the commercial, cultural, psychological and sociological forces that have shaped sexual stereotypes in the media, such as demographic segmentation and the selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality, stereotype threat, the hegemonic forces of agenda-setting and mainstreaming, body image dysfunctions and the theory of the male gaze.
Language: English
Country: Australia
Year of release: 2008
Year of production: 2008
Subjects: Media studies
Keywords: cultural theory; mass media; sexual stereotyping; women’s issues

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British Universities Film & Video Council