Levi’s Advert - A Midsummer Night’s Dream Act 3. Scene 1

Synopsis: Act III i of William Shakespeare’s A Midsummer Nights Dream is given an urban 21st century twist in an advert for Levi 501 Jeans with Anti-Fit. The scene is ‘translated’ from the fairy forest to a gritty street in downtown LA. Bottom, the hero, who is played by American film and TV actress Jessica Alba’s model-turned-actor brother, Joshua Alba, walks past a gang of men wearing unfashionably high waisted jeans. Using the words from Shakespeare’s play, one of the men (Quince?) says "Bottom thou art changed, what do I see on thee", as he grabs Bottom’s loose fit 501s. Meanwhile Titania, played by 70s disco diva Donna Summer’s daughter, Amanda Sudano, awakes in a cafe and is mysteriously drawn out onto the street towards Bottom, saying, "Mine eye is enthralled to thy shape". The advertising agency is Bartle Bogle Hegarty.
Language: English
Country: United States
Medium: Multimedia; Television
Technical information: Colour / Sound
Year of release: 2005
Notes: A 90 second clip can be viewed at the production company’s website at www.bartleboglehegarty.com
Subjects: Drama
Keywords: Shakespeare, William (1564-1616)

Director

Contributor

Cast

Amanda Sudano
Joshua Alba

British Universities Film & Video Council