Advertising Missionaries

Synopsis: In Papua New Guinea where over three quarters of the population cannot be reached by regular advertising media, markets are being developed by other means. A theatre group travels the remote highlands performing soap operas devised around advertising messages for products like Coca Cola, Colgate and Mortein. The film follows one mission to bring the consumer revolution to the people of the highlands - a modern day allegory of the Pied Piper story. While the theatre group approaches the remote valley of Yaluba for the first time, the film shows the lives of Aluago, Tintiba and their children. What happens when their two worlds collide is unexpected, as tradition clashes with ‘the missionaries of products and lifestyles’. 1996, 52 mins, English & Tok Pisin dialogue, English subtitles
Language: English
Country: Australia
Year of production: 1996
Availability: out of distribution
Subjects: Development studies; Media studies
Keywords: advertising; Papua New Guinea; soap operas; theatre companies

Name: Contemporary Arts Media
Contact: Kriszta Bodonyi (Managing Director)
Email: info@artfilms.com.au
Web: http://www.artfilms.co.uk External site opens in new window
Phone: +61 3 9690 0666
Fax: +61 3 9690 0644
Address: 213 Park Street
South Melbourne
Victoria 3205
Australia
Notes: Australian company distributing over 4000 arts films. Since 2012 European distribution handled by Artfilms Europe

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