British Universities Film & Video Council

moving image and sound, knowledge and access

Advertising Missionaries

Synopsis
In Papua New Guinea where over three quarters of the population cannot be reached by regular advertising media, markets are being developed by other means. A theatre group travels the remote highlands performing soap operas devised around advertising messages for products like Coca Cola, Colgate and Mortein. The film follows one mission to bring the consumer revolution to the people of the highlands - a modern day allegory of the Pied Piper story. While the theatre group approaches the remote valley of Yaluba for the first time, the film shows the lives of Aluago, Tintiba and their children. What happens when their two worlds collide is unexpected, as tradition clashes with ‘the missionaries of products and lifestyles’. 1996, 52 mins, English & Tok Pisin dialogue, English subtitles
Language
English
Country
Australia
Year of production
1996
Availability
out of distribution
Subjects
Development studies; Media studies
Keywords
advertising; Papua New Guinea; soap operas; theatre companies

Distribution Formats

Type
VHS
Format
PAL
Price
US$ 150.00
Availability
Sale
Duration/Size
52 minutes
Year
2005

Distributor

Name

Contemporary Arts Media

Contact
Kriszta Bodonyi (Managing Director)
Email
info@artfilms.com.au
Web
http://www.artfilms.co.uk External site opens in new window
Phone
+61 3 9690 0666
Fax
+61 3 9690 0644
Address
213 Park Street
South Melbourne
Victoria 3205
Australia
Notes
Australian company distributing over 4000 arts films. Since 2012 European distribution handled by Artfilms Europe

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