British Universities Film & Video Council

moving image and sound, knowledge and access

Zara: Fast Fashion

Synopsis
The video presents roundtable discussions and vignettes introducing the Zara fashion company and providing an inside view of the four stages of Zara’s business system, including design, sourcing and manufacturing, distribution, and retailing.

The interactive CD focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its Zara chain. Instead of predicting months before a season starts what women will want to wear, Zara observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered by Zara’s success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
Language
English
Country
United States
Year of release
2003
Year of production
2003
Documentation
Teaching notes available separately
Subjects
Design; MANAGEMENT & TRAINING CATALOGUES
Keywords
fashion industries; management practices; manufacturing industries

Distribution Formats

Type
CD-ROM
Format
PC Version
Availability
Sale
Duration/Size
50 minutes
Year
2003

Type
VHS
Format
PAL
Price
£100.00
Availability
Sale
Duration/Size
58 minutes
Year
2003

Production Company

Name

Harvard Business School Publishing

Distributor

Name

Cranfield University, European Case Clearing House

Email
ECCH@cranfield.ac.uk
Web
http://www.ecch.cranfield.ac.uk/ External site opens in new window
Phone
01234 750903
Fax
01234 751125
Address
Wharley End
Beds
MK43 0JR

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