Customer Relationship, The

Synopsis: Part of a series promoting an inclusive approach for long-term business competitiveness. This programme highlights the need for companies to discover just what customers need and to address how best to deliver this. Case studies focus on the Co-operative Bank and Marks & Spencer. Author David Clutterback and Andrew Geddes of the Inland Revenue’s Cumbernauld Accounts Office discuss the issues.
Series: Building Tomorrow’s Company, Series
Language: English
Country: Great Britain
Medium: Video; Videocassette. VHS. col. 30 min.
Year of production: 1999
Availability: Sale; 1999 sale: £295.00 (+VAT +p&p)
Documentation: Accompanying notes.
Uses: Business executives.
Subjects: Business studies
Keywords: business firms; customer relations; management practices

Contributor

Cast

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

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British Universities Film & Video Council