Brands: The X Factor

Synopsis

Looks at four companies that own famous brand names - HP Bulmer, Walker’s Shrotbread, Rio Tinto and Northumbrian - and examines what it takes to keep their brands fresh.

Series

In Good Company, Series 3

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 30 min.

Year of production

1999

Availability

Sale; 2000 sale: £30.00 (+VAT +p&p)

Subjects

Business studies

Keywords

business innovation; marketing; product development

Production Company

Name

Carlyle Films Ltd

Sponsor

Name

Foreign and Commonwealth Office

Distributor

Name

London Television Service

Email

lts@londontv.com

Web

http://www.londontv.com External site opens in new window

Phone

020 7434 1121

Fax

020 7734 0619

Address

21-25 St Anne’s Court
London
W1V 3AW