British Universities Film & Video Council

moving image and sound, knowledge and access

Brands: The X Factor

Synopsis
Looks at four companies that own famous brand names - HP Bulmer, Walker’s Shrotbread, Rio Tinto and Northumbrian - and examines what it takes to keep their brands fresh.
Series
In Good Company, Series 3
Language
English
Country
Great Britain
Medium
Video; Videocassette. VHS. col. 30 min.
Year of production
1999
Availability
Sale; 2000 sale: £30.00 (+VAT +p&p)
Subjects
Business studies
Keywords
business innovation; marketing; product development

Production Company

Name

Carlyle Films Ltd

Sponsor

Name

Foreign and Commonwealth Office

Distributor

Name

London Television Service

Email
lts@londontv.com
Web
http://www.londontv.com External site opens in new window
Phone
020 7434 1121
Fax
020 7734 0619
Address
21-25 St Anne’s Court
London
W1V 3AW

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