British Universities Film & Video Council

moving image and sound, knowledge and access

Take the Money and Run

Synopsis
Examines televison’s role in sport sponsorship. In the summer of 1985 a worldwide audience of 100 million people watched the ‘grudge’ match between Zola Budd and Mary Decker for which Zola Budd (the loser) was paid £90,000. Focuses on the complex collaboration between London Weekend Television, sponsors Peugot Talbot and British athletics. Why was the Budd/Decker race staged? Who benefited and how did television put together the story for a worldwide audience?
Series
Open the Box, Series
Language
English
Country
Great Britain
Medium
Video; Videocassette Betamax, VHS. col. 52 min.
Year of production
1986
Availability
Hire
Notes
Broadcast on C4 on 2/6/86.
Documentation
The book ‘Open the Box’ by Jane Root (Comedia, 1986) may be purchased separately.
Uses
Media studies courses.*
Subjects
Media studies
Keywords
advertising; sport on television; television broadcasting

Credits

Director
Michael Dibb
Producer
Michael Jackson
Contributor
Jane Root; Paul Kerr

Production Company

Name

Beat Productions

Sponsor

Name

British Film Institute

Web
http://www.bfi.org.uk External site opens in new window
Phone
020 7255 1444
Fax
020 7436 7950
Address
21 Stephen Street
London
London
W1T 1LN
Name

Channel Four Television

Phone
071-396 4444
Address
LONDON
SW1P 2TX

Distributor

Name

BFI Film Bookings Unit

Email
bookings.films@bfi.org.uk
Web
http://www.bfi.org.uk/about-bfi/help-faq/film-bookings External site opens in new window
Phone
020 7957 8938 / 8935
Address
21 Stephen Street
London
W1T 1LN

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