Packaging Design Process, The: From Dream to Reality

Synopsis: Provides insights into the working of a design consultancy and explains the packaging design process in three stages: 1) the design brief (6 min); 2) the design process (26 min); 3) managing the design process (7 min). Highlights key issues in designng a garden care product pack; background information required for design briefs; how retailer requirements influence packaging design; the stages from concept to finished pack; lead times required in the design process.
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 39 min. MASTER: Hi-band SP
Year of production: 1991
Availability: Sale
Notes: Reviewed by Olivia Fitzpatrick in ‘Audiovisual Librarian’ Vol 17, No 3 (1991), pp 183-4.
Documentation: Accompanying instructor’s notes and a pack of 24 x 35mm slides illustrating the major teaching points.
Uses: Students of design management, marketing , management and business studies, retailing and commercial art studies.
Subjects: Design
Keywords: graphic design; packaging design; product design