Marketing on the Web

Synopsis: Uses case studies to show how companies are using the Internet to market themselves and their products: wine retailer Madabout Wine sells exclusively via the Web, and large high-street retailers such as W H Smith also exploit the Internet for selling their products. Explains website pros and cons, the key role of interactivity, user-friendly design and other factors that can make the difference between success and failure. Examines the commercial benefits that companies are seeking from the Internet.
Language: English
Country: Great Britain
Medium: Video; Videocassette. VHS. col. 30 min.
Year of production: 2000
Availability: Sale; 2000 sale: £120.00 (+VAT +p&p)
Documentation: Support booklet available.
Subjects: Business studies
Keywords: electronic commerce; Internet; marketing

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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