Market Forces

Synopsis

Looks at four companies - Saga, Unilever, GEI International, Guardian Royal Exchange - which are unusually market-driven and whose strength lies in the way they respond so efficiently to the needs of the global marketplace. In these circumstances, many companies adopt a policy of being a ‘multi-local multi-national’. Case studies from India and Thailand illustrate how the strategic advantages of such a policy give flexibility that large corporations might not otherwise have.

Series

In Good Company, Series 3

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 30 min.

Year of production

1999

Availability

Sale; 2000 sale: £30.00 (+VAT +p&p)

Subjects

Business studies

Keywords

business firms; international trade; management of change; multinational corporations

Production Company

Name

Carlyle Films Ltd

Sponsor

Name

Foreign and Commonwealth Office

Distributor

Name

London Television Service

Email

lts@londontv.com

Web

http://www.londontv.com External site opens in new window

Phone

020 7434 1121

Fax

020 7734 0619

Address

21-25 St Anne’s Court
London
W1V 3AW